AREAS OF EXPERTISE
Yana specializes in helping corporate and NGOs communicate effectively and meet core organizational objectives—it’s the easiest way for them to know what success looks like.
She takes a holistic approach to planning and evaluation that covers all possible aspects of your organization’s communications strategy.
From the outset, Yana develops a communications calendar designed to continuously engage target audiences with key messages on the channels in which they are most active.
Social Media Strategy
- Social Media Strategy
- Social Media Channel Design, Set-up and Management
- Social Media Policy Design and Implementation
- Social Media Marketing and Advertising – Strategy, Design and Management
- Social Influencer Engagement
- Developing (and producing) Social Media Content Calendars
- Social Media Community Management
- Social Media Crisis Management
- Social Media Advertising
- Social Media Reporting and Analytics
B2B & B2C Writing
- Adobe Creative Suite
- Digital Editing
- Public Relations
- Survey Methodology
- Social Media Marketing
- Technical Writing
Corporate Social Responsibility
For the past 12 years, I've worked on five continents as a communications consultant during which time my duties have included bridging the gap between my clients' vision, budget, target audience and timeline with the capabilities of their local staff and my creative team.
An independent person, during high school and university I solicited my professor for self-designed study abroad projects in lieu of daily classes. These unconventional learning experiences allowed me to exercise my studio art background as well as my modern language skills. I continue to thrive under self-direction working remotely for clients around the world.
The scope of my experience gives me a unique insight into how to raise the capacity of local staff in marketing and communications. The training Tristan and I offer local professionals ranges from the Creative Cloud instruction, to business English writing, to fundraising and multimedia content development. Together, we maintain an effective scheduling system which allows us to manage multiple client projects within their allotted timelines.
- Grant Writing 86%
- Public Relations 86%
- Brand Strategy 87%
- Social Media Campagins 90%
- Low Literacy Communications Materials 92%
- Infographics and Presentation 95%
- Working in Developing World 100%
A Global Citizen
Over the past decade, I’ve worked with clients in more than 25 countries. I can work fluidly in areas where French, Spanish, Portuguese, Cape Verdean Creole and English are spoken.
Drawing on my fine arts background and Master’s in Integrated Marketing Communications, I devise cost effective creative CSR and capacity building solutions. My associates maintain advanced degrees in business, economics, creative direction and creative writing.
Incorporating my creative direction with the talents of our international team of designers, animators, videographers, and subject matter experts, I create engaging, unique, traditional and new media content for our clients. I find that well-executed animations, infographics, sponsored content and videos can generate brand/program awareness through social media sharing.
A Social World
Sure, most organizations get that social can improve brand awareness, recognition and customer loyalty, but what about the bigger picture? An integrated approach to social media has to focus on the end user; one with a clearly defined strategy that provides them with a useful conversation – and your business with a conversion.
The Written Word
Having worked in the publishing industry (newspapers, magazines and e-textbooks) as well as worked as a technical writer, I’ve written, edited, proofed (and perfected) just about every type of document imaginable. I’ve a keen eye for grammar and style, and can help you craft the perfect words to convey your message.
Whether working for a client in North America or Sub-Saharan Africa, we ensure all digital communications are mobile friendly and take advantage of the increased social media usage in emerging markets.
Yana’s Past Work
Engage with Yana
Mandinga Ancestral 2017: Capoeira Angola and African Arts Festival brought Capoeira Angola living legend Mestre João Grande to Kenya for the first time. We organized events in Nairobi, Naivasha, and Nakuru as well as created the festival website where international online shoppers may purchase apparel and accessories with the festival logo or make direct donations to support the ongoing effort to teach Capoeira Angola to youth in Nairobi’s slums.
In support of the Jenin based Freedom Theatre's first US tour, we offered social media promotional support across multiple channels to increase awareness and attendance at events in New York, Washington DC and Berkeley in October where The Freedom Theatre’s work was displayed through photo, film and talks.
Co-founded a site for those who live across international boundaries. Internationality is a free resource designed to encourage American "millennials" and "globals" of color to engage in professional and educational opportunities which will better prepare them to participate in the global economy. On Internationality, we share ideas and opportunities to work, study, volunteer, create or do business overseas, as well as insights, resources, and community to do it.
Get in Touch
Phone: +1 202 812 6520
A communications professional in every sense of the word, Yana has all the qualities you would expect – and much more. She is full of innovative ideas, tenacity and is dedicated to helping a company achieve its business goals. Yana overhauled Rawai’s entire brand identity and spent considerable effort building our capacity. She redesigned our company website, its logos, and conceptualized an entire new range of sporting apparel. Yana also devoted herself to training me and key Rawai staff in the filming, editing and production of high-quality video content; not only this, she played a major role in promoting a charitable fund for local children in need. Thank you for everything Yana!Diana Campillo
I have been been working closely with Yana for the past few months at GroFin, I found that Yana is a very hard working and sincere marketeer who puts her heart and soul in the task she is assigned to which was so obvious during the launch event for our Egypt office. Yana’s heart seems to be in development yet she has a keen eye on marketing & communication. Yana has supervised many projects where in she has showcased her skills of creativity, smart work, and leadership and many such attributes makes her an asset to any company she works with.Yehia Ashour
Yana contracted me at the end of my Shell Foundation tenure with GroFin, as she was just setting up systems for the department. She employs technology, automation, a vast network and of course, superior writing and media to make the marketing resonant and scalable. Even better, she track metrics rigorously, quantifying the value added to the bottom line. Its been a pleasure to collaborate with her.Tara Collier