For the past 12 years, I’ve worked on five continents as a communications consultant during which time my duties have included bridging the gap between my clients’ vision, budget, target audience and timeline with the capabilities of their local staff and my creative team.
An independent person, during high school and university I solicited my professor for self-designed study abroad projects in lieu of daily classes. These unconventional learning experiences allowed me to exercise my studio art background as well as my modern language skills. I continue to thrive under self-direction working remotely for clients around the world.
The scope of my experience gives me a unique insight into how to raise the capacity of local staff in marketing and communications. The training Tristan and I offer local professionals ranges from the Creative Cloud instruction, to business English writing, to fundraising and multimedia content development. Together, we maintain an effective scheduling system which allows us to manage multiple client projects within their allotted timelines.
- Grant Writing 86%
- Public Relations 86%
- Brand Strategy 87%
- Social Media Campagins 90%
- Low Literacy Communications Materials 92%
- Infographics and Presentation 95%
- Working in Developing World 100%
A Global Citizen
Over the past decade, I’ve worked with clients in more than 25 countries. I can work fluidly in areas where French, Spanish, Portuguese, Cape Verdean Creole and English are spoken.
Drawing on my fine arts background and Master’s in Integrated Marketing Communications, I devise cost effective creative CSR and capacity building solutions. My associates maintain advanced degrees in business, economics, creative direction and creative writing.
Incorporating my creative direction with the talents of our international team of designers, animators, videographers, and subject matter experts, I create engaging, unique, traditional and new media content for our clients. I find that well-executed animations, infographics, sponsored content and videos can generate brand/program awareness through social media sharing.
A Social World
Sure, most organizations get that social can improve brand awareness, recognition and customer loyalty, but what about the bigger picture? An integrated approach to social media has to focus on the end user; one with a clearly defined strategy that provides them with a useful conversation – and your business with a conversion.
The Written Word
Having worked in the publishing industry (newspapers, magazines and e-textbooks) as well as worked as a technical writer, I’ve written, edited, proofed (and perfected) just about every type of document imaginable. I’ve a keen eye for grammar and style, and can help you craft the perfect words to convey your message.
Whether working for a client in North America or Sub-Saharan Africa, we ensure all digital communications are mobile friendly and take advantage of the increased social media usage in emerging markets.